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Your store already sends the order confirmation. The after-purchase flow sends what comes next: help, a review request and a reason to order again.
When an order comes in, the flow starts within a minute and waits. It does not replace your store’s order and shipping emails. It follows them up.
Care tips, instructions or a short how-to. Help the product do its job.
A plain question with a review block. By now they have used it.
A few products that fit the order. Or, for things that run out, a reminder to reorder.
Match them to your product. Coffee runs out in weeks, a lamp never does.
Ask after people have had time to use it. Slow delivery means a later review email.
Pick products that really go with the order. Fewer is better.
Each email has its own line. You see which ones lead to a second order.
No. Your store keeps sending order and shipping emails. This flow comes after them.
Yes. Set the last delay to roughly when the product runs out. That works well for beauty and coffee.
The flow starts on each order. Keep the content general enough that a second or third run still makes sense.
Refill reminders for beauty products.
Reorder timing for coffee.
When the second order does not come.
Get the one that takes things away.