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Welcome series
A new subscriber is paying attention right now. The welcome series uses that moment to say who you are and what you sell.
What the flow does
When someone signs up through your form or creates an account in your store, the welcome series starts within a minute. It sends a few short emails, spaced out, and stops when it is done.
- Starts on signup, from your form or your store.
- Introduces your shop in a few short emails.
- By default, someone who orders during the series stops getting it.
Unsolve's default timing
Right away: hello
Thanks for signing up, who you are, and a link to the shop. If you promised a discount code, it goes here.
After two days: what you sell
Your best-known products as blocks, and why people buy them.
After five days: how it works
Delivery, returns and how to reach you. The practical bits that make a first order easier.
What to change
The pace
Quick buys can go faster. Big purchases can spread the series over a couple of weeks.
The signup promise
Only put a discount in the first email if your form promised one. Otherwise, skip it.
The story
Swap the default text for your own. Short and in your own words beats polished and generic.
How it shows up in Reports
Each email in the series has its own line. You see which one leads to first orders.
- Revenue per email, based on store orders.
- Which products sold after each email.
- Unsubscribes and bounces as plain numbers.
Questions
Do imported contacts get the welcome series?
The series is meant for new signups. Imported contacts already know you, so start them with a regular campaign instead.
Do I need a signup form on my site?
Unsolve includes a simple signup form. You can also use signups from your store.
Can I add a fourth email?
Keep it short. If you really need more, a campaign to a segment of recent signups works too.
You have enough solutions.
Get the one that takes things away.
