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Email for online stores in Brussels
Brussels is officially bilingual, French and Dutch, and home to many international residents. One email for everyone does not work here.
One customer, one language
Stacking French and Dutch in one email makes it twice as long and half as readable. Ask once, then segment. Every customer gets one email, in the language they chose.
- Ask for a language preference at signup and at checkout.
- Build a French, a Dutch and, if you need it, an English segment.
- Write each version properly, not as a literal translation.
Setting up a bilingual store in Unsolve
Connect your store
WooCommerce or Shopify. Customers and orders sync.
Create language segments
One per language, kept up to date as new customers come in.
Duplicate your flows
Welcome, abandoned cart, after purchase and win-back, one set per language.
Send and compare
Reports show revenue per email, so you see how each version performs.
Questions from Brussels stores
What if I do not know a customer's language?
Pick a default and offer a clear way to switch. Do not guess from a name.
Do the subject lines need translating too?
Yes. Subject line, preview text, buttons and footer. A French email with a Dutch button looks careless.
What do I mention for payment?
Bancontact for Belgian customers, plus whatever else your checkout offers.
You have enough solutions.
Get the one that takes things away.
