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Email for online stores in Utrecht
Utrecht sits in the middle of the country, hosts the Jaarbeurs fairs and is full of students. Each of those changes how you email.
After the fair
If you have a stand at a Jaarbeurs fair, you come home with new contacts. The first email decides if they remember you. Send it while the fair is still fresh.
- Only add people who clearly agreed to receive email.
- Import them by CSV, or let them sign up on your form.
- Start a welcome flow that reminds them where you met.
Selling to students
Utrecht is a big student city. Students shop differently.
Follow the academic year
September is a fresh start: new rooms, new routines. Plan a campaign around it.
Mind the budget
A clear price and free shipping threshold say more than a long story.
Use segments
A segment for first-time buyers lets you send a different tone than to regulars.
Questions from Utrecht stores
Can I email everyone who left a business card at my stand?
Only if they agreed to receive marketing email. A business card alone is not consent. Ask, and write down that they said yes.
Does a central location help with email?
It helps with delivery: most of the country is close. Say so in your emails if you deliver quickly.
How quickly can a welcome flow start?
Flows are triggered by events within a minute. Someone signs up, the first email goes out.
You have enough solutions.
Get the one that takes things away.
