On the waitlist? Your first three months are half price. Get early access
Email for online stores in Amsterdam
An Amsterdam store often sells to people who read English first. Your emails should know who is who.
Two languages, one list
Amsterdam is home to a lot of international residents, and it draws visitors who keep shopping online once they are home. A Dutch-only newsletter misses part of your list. A mixed one annoys everyone.
- Ask for a language preference at signup.
- Build a Dutch and an English segment.
- Send each segment its own version, not one email with both.
What to adjust for English readers
Explain the local bits
iDEAL and Koningsdag are obvious to Dutch customers. Give English readers half a sentence of context.
Time it right
Customers who bought here and went home may live in another time zone. Unsolve schedules per subscriber time zone.
Same flows, two versions
Welcome, abandoned cart, after purchase and win-back, each in Dutch and English.
Questions from Amsterdam stores
Should my default language be Dutch or English?
Look at who buys. If you are unsure, default to Dutch and let people switch to English at signup.
Do the Dutch consent rules apply to English-speaking customers?
Yes. You are a Dutch store, so the same GDPR and ePrivacy rules apply, whatever language the customer reads.
Can I see which language earns more?
Yes. Reports show revenue per email, so compare the Dutch and English version of the same campaign.
You have enough solutions.
Get the one that takes things away.
