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Email for home and living stores
Nobody buys a sofa on impulse. Your email has time, so use it to answer questions.
The moments that matter
Long consideration
People look at a table many times before they buy. Stay in touch without pushing.
Higher order value
A bigger order brings bigger doubts: dimensions, materials, delivery, returns. Answer them in writing.
Delivery and care
Large items need a delivery plan and the right care. That is useful email after purchase.
The rest of the room
After the big piece come the smaller ones: cushions, lamps, a rug. That is the next order.
Flows to switch on
Same four flows, longer timing. Spread emails out more than a fashion or coffee store would.
- Welcome: materials, how delivery works, how returns work. Spaced over a couple of weeks.
- Abandoned cart: give it more days between emails. Add dimensions and delivery info, not just the photo.
- After purchase: delivery and assembly first, care tips next, matching smaller items later.
- Win-back: set a longer window. People do not buy a cabinet every quarter.
Segments to set up
Segments update themselves from your store orders. These fit a home store.
- Signed up but never ordered: the people still thinking it over.
- Bought from a category, such as furniture, lighting or textiles.
- Ordered more than once: they trust you with their home.
- No order in the last year: a gentle win-back, not a hard one.
Campaign idea: one room, finished
Send people who bought furniture one email that shows a finished room. The big piece they already know, plus the smaller items around it as product blocks. No discount needed, just a picture of the result.
Reports show which of those smaller items sold. Use that for your after-purchase flow.
Questions from home and living stores
Should cart emails be different for expensive items?
Usually yes. Give more time between emails and put the practical answers in: dimensions, delivery and how returns work. Price is rarely the only doubt.
Can I change the timing of the flows?
Yes. Each flow comes with default timing that you can change. For a home store, longer gaps often make sense.
What if I also want my WooCommerce store hosted?
Unsolve offers managed WooCommerce hosting for €39 per store per month, with servers in the Netherlands, daily backups and free migration.
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