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Email for beauty stores
Beauty products run out. The best email arrives just before they do.
The moments that matter
Refills
A cream or a shampoo lasts a predictable time. Remind people when it is nearly empty, not the day after they bought it.
Routines
People buy steps: cleanse, treat, protect. Show the step they do not have yet.
How to use it
A new product used wrong is a product not bought again. Explain how to use it in the first week.
Gift moments
Sinterklaas, Christmas and Black Friday bring buyers who shop for someone else. Give them a clear gift campaign.
Flows to switch on
In beauty, the after-purchase flow does the heavy lifting. The other three support it.
- Welcome: explain your range in one routine, from first step to last.
- Abandoned cart: show the product and one line on how it is used.
- After purchase: how to use it first, then a refill reminder timed to how long the product lasts. You set the delay.
- Win-back: for people whose refill moment passed without an order.
Segments to set up
Segments update themselves from your store orders. These are a good start.
- Bought in the last 30 days: they do not need a refill reminder yet.
- Bought from a category, such as skincare, hair or body.
- Ordered more than once: people who already have a routine with you.
- No order in the last four months: likely out of product, time for win-back.
Campaign idea: complete the routine
Send customers who bought from your skincare category one email that shows the full routine in steps. Each step is a product block. No hard sell, just the order in which things go on.
In Reports you see which steps people actually bought. That is your next welcome email.
Questions from beauty stores
Can I time the refill reminder?
Yes. You set the delay in the after-purchase flow. Base it on how long your most sold product lasts.
Do I need discount codes to get reorders?
Not by default. A well-timed reminder often does the job. Keep codes for win-back, where people need a push.
Can I bring my current subscribers?
Yes. Upload a CSV or the contact export from your current tool. Only people who agreed to receive email are imported.
You have enough solutions.
Get the one that takes things away.
