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Email for fashion stores
Fashion runs on drops, seasons and the right size. Your email should keep the same rhythm.
The moments that matter
New drops
Your regulars want to see new pieces first. A short email with the products in it beats a long story.
Sizes and fit
Doubt about size stops a lot of orders. Put the size guide in the welcome series and a fit tip in the cart email.
Seasons and sales
Season changes, Black Friday and the winter sale come every year. Plan them as campaigns and schedule per subscriber time zone.
Returns
Some orders come back. An email after purchase that explains how exchanges work gives the customer a reason to stay.
Flows to switch on
All four flows fit a fashion store. Change the content, keep the setup.
- Welcome: introduce the label, link the size guide, show the current collection.
- Abandoned cart: show the item they left. Carts often stall on fit, so add a line about sizes and exchanges.
- After purchase: care tips, how exchanges work, and later a few pieces that go with it.
- Win-back: for people who skipped a season, show what is new since their last order.
Segments to set up
Segments update themselves from your store orders. Start with a few and add more when you need them.
- Bought in the last 30 days: leave them out of the sale email, they just paid full price.
- Ordered more than once: your regulars, first to hear about a drop.
- Bought from a category, such as menswear or accessories.
- No order in the last six months: your win-back group.
Campaign idea: the early look
Send your regulars the new drop a day before everyone else. One email, the products as blocks, no discount needed. The next day the rest of the list gets the same drop.
Afterwards, check in Reports which products sold from each send. That tells you what to put first next time.
Questions from fashion stores
Can I send a drop only to people who bought before?
Yes. Make a segment of customers who ordered more than once and send the campaign to that segment.
Should every cart email have a discount?
No. In fashion the question is often size, not price. Try the first cart email without a code and keep one for the last email, if at all.
How many emails can I send during sale season?
Up to 12 emails per contact per month. Plenty for a sale, and a good reason not to send one every day.
Which shop systems does Unsolve work with?
WooCommerce and Shopify. Other platforms come after launch.
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